Your branded gift card program for brand loyalty

Extend your brand's reach and increase customer loyalty by having your own branded gift card program on your site, in your stores and in our network.

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The gift card opportunity is growing¹

BHN can help you start or improve your program by selling your own gift card on your website, distributing it through our massive network, taking advantage of our Blackhawk Originals™ program and more.

Global market for gift cards infographic

Launching a digital gifting solution without complex integrations

Add our award-winning, security-minded gifting and promotions platform—designed to offer a seamless customer experience—to enhance your eCommerce capabilities.

Build a broad digital distribution for your gift card

We can take your brand straight to the top players and our exclusive partners across major digital distribution categories, including:

  • Top online marketplaces
  • BHN-owned eCommerce sites
  • Blackhawk Originals
  • Rewards & incentives
  • Loyalty

Gift card website showing gift cards for sale

Expand your distribution with Blackhawk Originals

Blackhawk Network’s curated portfolio of multi-brand products fill a gap in the consumer market, bringing top brands together onto a single card at no incremental cost to you. By participating in Blackhawk Originals products, you can:

  • Expand your brand reach and distribution coverage by up to 2X through our network of physical, digital and B2B partners
  • Boost brand awareness through placement and participation with other nationally recognized brand
  • Reach buyers different than those exclusively shopping single-brand or open-loop gift cards.  52% of the multi-brand buyers have purchased 5+ cards in the last 12 months.² 

View of gift cards on display

Secure and scalable

Given our eCommerce platform’s position at the intersection of payments, gift cards and online commerce, we invest heavily in the security, reliability and scalability of our solutions.

  • Our platforms are protected by advanced platform and system security capabilities.
  • We maintain the highest level of compliance practices and certifications, including third-party audited PCI Level One.
  • We deliver unparalleled uptime and expandable capacity for peak periods through our modern service-based architecture, redundant cloud-based infrastructure and 24/7 enterprise-level monitoring.

a small tech team in a server room

B2B and B2C promotions are easy

Extensive and flexible B2B and B2C promotional capabilities to grow gift card sales and drive consumer engagement​ are built right into our platform. Promotional types include BOGOs, product incentives, discounts, loyalty engagement, registration/subscriptions, specific payment methods and product purchases. Controls and levers include limits (customers, cards, overall spend), tiers, limited audiences, and limits by payment type.

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The power of BHN

We partner with leading online marketplaces including Amazon & eBay. We also work with the largest banks and airline loyalty programs, helping our merchant partners tap into the $50 billion market for loyalty programs. Additionally, we can issue your gift cards for customer rebates, employee incentives and sales incentives.

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Live Webinar-Early & Often: How to Prep Your Gift Card Program for the Holidays

With so many gift card sales coming during the winter holidays, planning is essential. To help you prepare, Blackhawk Network (BHN) is hosting a live webinar filled with tips, stats, strategies and reminders.

July 26, 2023 6:30 am EDT

July 26, 2023 6:30 am