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Consider this your first gift of the 2023 holidays-shopping and gift card insights from the BHN 2022 post-holiday survey. Happy holidays!
See the full Infographic version free here
Holiday shoppers
Holiday shoppers went for the deals
- 70% purchased gifts on sales, deals or discounts
- 51% of their total Holiday shopping budget was used on sales, deals or discounts
Online shoppers
Holiday shoppers bought more online
- 48% of consumers said they did more holiday shopping online in 2022
- 50% of those said it was to pick up available deals or promotions
Multi-brand gift cards
Multi-brand gift cards moved up in preference
2022 rankings of holiday gift cards purchased:
1. Single brand gift cards: purchased by 74%
2. Multi-brand gift cards: purchased by 33% vs 27% in 2021
3. Mastercard or Visa prepaid cards: purchased by 31%
Retailers will get more dollars
- 78% plan to spend more than teh value of their gift cards (nearly doubling last year's 47%)
And they plan to spend about $75 more!
- 58% plan to use their gift cards in the first two months of 2023
- 23%said at least one of their gift ard gifts was for a new brand for them
What shoppers want
Gift cards for returns, too
- 20% will be returning holiday gifts
- 81% of them want to exchange for gift cards
After a year or two being stuck at home, Americans have adopted more digital technologies more quickly than ever. They’ve changed how they shop, how they pay and how they get things delivered. What about how they buy gift cards on holidays? Find out more here:
- Holiday budget checklist
- Holiday gifting report
- Holiday eBook
