Sep 28, 2022

eBook: 2022 U.S. Holiday Gifting Report

Thank you for your interest in our 2022 U.S. Holiday Gifting Report - and the American shopper.

We commissioned a survey of 2,000 shoppers to give you up-to-the-season consumer behavior insights to help you give your customers what they’re looking for-and give you a successful holiday season.

Today’s shoppers have been through a lot, and their behaviors have changed accordingly. They’re going out, they’re planning more get-togethers and they’re spending more.

Gift card usage rise YOY


These same shoppers, however, have been affected by inflation and are being driven to make thrifty choices. This year, they want to get more out of their holiday dollar.

To download your ebook, and find out more about what today’s shoppers want and how they plan to get it, just fill out the short form on this page.

Talk to Blackhawk Network

When you’re ready to start building, growing or optimizing your gift card program, click here or call 866.219.7533.

* Blackhawk Network 2022 Holiday Branded Pay Study, 2022